Comparison of Three Cinema Chains

What conclusions can be drawn?

We can conclude that the Odeon is the biggest chain of cinemas out of the three as well as screening nearly double a week as Vue and three times as many as Cinema City. It also shows the most films out of all three but not necessarily the largest variety of films. Cinema city are the most expensive so that cinema would be expected as best quality. The Vue is in a location where families can go to when shopping or afterwards or where teenagers can roam off too when their parents are shopping. The Odeon is located in a Leisure Complex where there is more likely to be adults and people of an older generation because of the other leisure centres such as bowling and swimming as well as restaurants but children are also a possibility. Cinema City is in a location where people would have to go out of their way to reach because it isn’t like the other two in a specific spot where it is noticed, it is there for people who would rather choose to go there and relax out of a crowded location.

How do these cinemas use their strategies to appeal to specific audiences?

The locations are the main factor in their strategies to appeal to specific audiences. Vue is in a shopping mall which means that there will be a lot of children and teenagers who drag their parents in there or escape their parents while they shop. This means that their largest audience are children and teenagers. The price at Vue is lower than both Odeon and Cinema City which also adds to the audience of teenagers and children because they are less likely to have a lot of money. 

Cinema City has the highest price but it is the most secluded and peaceful. This would intrigue adults and the elderly more than teenagers and children but they still have a "kids club" and "Big scream" which both appeal to the children and mothers with their babies. 

Odeon is in between them both because it isn't very specific, I would say it appeals more to adults because it is in a leisure complex with clubs and bowling etc. But when I have been there it has had plenty of children and teenagers as well as elderly people. The price of the Odeon is also in between Vue and Cinema city's price. The Odeon is a more well rounded cinema which isn't directed specifically as such. 

The number of films that each cinema has also effects the audience because teenagers and children as well as most adults will want to see more mainstream films and other adults and the elderly are more inclined to indie films or re showings of other films which is what Cinema city achieves. Whereas the Odeon and Vue have the more mainstream films which appeal to a bigger audience.

We can conclude that Vue is a mainstream cinema where teenagers and others may walk past and decide to just go in and watch a film, Odeon is slightly more sophisticated and is aimed at a higher age group but is still mainstream but Cinema city is very different and aims at everyone but more adults and is not as mainstream.