My Final Adverts and Analysis/Evaluation

Analysis and Evaluation of Cosmetics Advertisement

Construction

In my advertisement i have used a medium shot of Catherine(Model), i wanted a shot that captured the details of her from her chest up but also capture the surroundings to show where she is and even establish what she is doing. I wanted her to the right in the photo so then behind her the light shone through the trees leading the eye towards her and the perfume bottle using the rule of thirds. The focus is mainly on Catherine but its not so focused that the background becomes blurry or fuzzy because i wanted the surroundings to be seen as well as her.

I have used natural lighting in my advert, the light shining through the trees onto Catherine and the forest connote natural beauty at it's finest. Untouched beauty if you will, which gives you a feel of hope. It also connotes an angelic feel, as if Catherine is mother nature or an angel.

The mise en scene is the forest, all i wanted was what looked like an untouched piece of woodland with a break of light through the trees and a large tree for Catherine to hide behind. The forest connotes a natural sense of beauty just as the light does, but it to a greater degree. The woodland connotes beauty and peace as well as a calm and gentle feel. It makes the target audience feel calm yet excited about the perfume because it natural beauty and is telling them that there is no need to be fake, just be natural.

I didn't crop my image because i took it just how i wanted it to be.

The name of the perfume is Hush and the tag line is 'Smell as gorgeous,gracious and delicious as fresh forest air'. The name of the advertisement connotes quietness and calmness, it adds to the connotations of nature because it says that you should be quiet and smell the freshness of nature and its beauty. The tag line adds to the meanings into the advertisement by basically saying what this perfume will make you as gorgeous as a lush woodland.

The narrative of the advertisement originally was that she was being chased by men because she smelt so good,but i changed it because i thought the idea of her wanting everything to be quiet so she can listen,smell and see the magneficence of the woodland seemed more realistic and beliveable, it also seemed relateable because a lot of people like to take a walk in the woods to see it's beauty. I consructed this from seeing the lynx advert where everyone follows the man who has lynx deoderant on. I then wanted a similar advert but in a woods where she could play hide and seek with them. But then i had the idea of her wanting everything to be calm and quiet so she can relax.

I wanted Catherine to be in casual wear, nothing too fancy because i wanted her to look natural, like she would when she goes somewhere on your average day. But i wanted her to have flowers in her hair to connote nature and beauty but i also wanted her to look like she could be mother nature, just your average girl looking normal but then the woodland brings the beauty out in her. Her hair needed to be down to look natural and flowing. Her pose was important because i wanted her to lean against the tree and look relaxed, the use of the finger over her lips refers to the perfume title. In the black and white advert i coloured Catherine's lips a bright red, i wanted to do this so then the audience could spot her lips which would then lead them onto looking at the advert.

My advertisement represents young woman who want to look after the world and keep everything the way it is, natural.

Technologies

I used a 10 mega pixel camera that gave me a clean crisp image, it also had a variety of settings that i could use to my advantage. After the photo was take i used Photoshop Elements 7 to change anything that i wanted to the image. Both of these helped me change the lighting to the way i wanted and the focus of the image as well.

The availability of new technologies change our perception of media texts because they cause us to take them for granted, a few years ago an advert similar to mine would be an amazement but anyone can make anything they want in this day and age. Technology is used by everyine and without it the world would go into chaos.

Target Audience

Refer to target audience post.