Box 1: This idea is to show that the deodorant is powerful and strong and can overpower any odour. The advert connotes power,strength,stability,defence and security. This advert would be aimed at men, mainly men who work hard or play a lot of sports because they would be the most likely buyers. The advert would be bold and strong as the images show, the fist enforces the power of the advert.
Box 2: This advert is based on a Bulldog and is a British signifier, this also applies to the stereotypical butch man and shows power,strength and defence. I thought using an animal would be different because i have never seen a perfume advert based on an animal. This idea comes across as very stereotypical and seems silly, maybe that's the reason for not using animals.
Box 3: This idea is my favorite idea so far because its realistic, its quite different and it focuses on the aspects of want,desire and attraction. This idea is to have a woman running and hiding from a group of men who are addicted to her because of the perfume. This can be aimed at all women and isn't aimed at any specific age group, this will entice men to buy it for women and women to buy it to smell good for the men.
Box 4:This idea was to show that after a hard day at work you don't need a shower, you just need a spray of this perfume and you will be set for the rest f the day. The man hanging his coat up resembles men coming home from work and can create links between the customer and the advert.
My next step is to develop my favorite idea.
Good. Well done for experimenting with a range of ideas. Some more successful than others. You have considered each. Excellent process of elimination.
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